My Publications
My research focusses the intersection of behavioral economics, information economics and marketing. My publications talk about better decision making, creating compelling ideas and products, and positioning them the right, value creating way.
Corporate Nudging
Christoph Harff and Christopher McLachlan 2021
Behavioral economics meets business strategy in Corporate Nudging, an innovative guide to leveraging subtle, behaviorally-informed interventions to achieve corporate goals.
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Competition-Oriented Design of Information Asymmetries
Christopher McLachlan 2004
In today’s business landscape, effectively managing information is a critical success factor.
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