My Publications

My research focusses the intersection of behavioral economics, information economics and marketing. My research looks into better decision making, creating compelling ideas and products, and positioning them the right, value creating way.

  • Corporate Nudging

    Christoph Harff and Christopher McLachlan 2021

    Behavioral economics meets business strategy in Corporate Nudging, an innovative guide to leveraging subtle, behaviorally-informed interventions to achieve corporate goals.

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  • Competition-Oriented Design of Information Asymmetries

    Christopher McLachlan 2004

    In today’s business landscape, effectively managing information is a critical success factor.

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