I am a customer driven, hands-on, digital intrapreneur, and commercial strategist.

My expertise lies in challenges along the commercial value management process:   from value creation (R&D, proposition design, branding, packaging) , via value delivery (advertising, service and channel management), to value capture (pricing, promotion, loyalty, sales and growth management) - from early concept stage up to execution.

With more than 15 years of management experience in various industries, I have a proven track record of successfully launching and growing new products and digital services, building trusted client relationships, bridging gaps between departments and regional organisations, and acquiring and growing talents.