I am a customer driven, hands-on, digital entrapreneur, and commercial strategist.

My commercial expertise lies in challenges along the value management process: from value creation (R&D, proposition design, branding, packaging), via value delivery (advertising, service and channel management), to value capture (pricing, promotion, loyalty, sales and growth management) - from early concept stage, business development up to execution.

With more than 20 years of management experience in various industries, I have a proven track record of successfully launching and growing new products and digital services, building trusted client relationships, bridging gaps between departments and regional organisations, and acquiring and growing talents.

For more than 10 years, I have been supporting startups and scaleups on their journey as an investor, board member, mentor, or coach. In 2021, I founded Sausage Dog Ventures for this purpose.