Corporate Nudging

Behavioral economics meets business strategy in Corporate Nudging, an innovative guide to leveraging subtle, behaviorally-informed interventions to achieve corporate goals.

Prof. Dr. Harff and Dr. McLachlan delve into how organizations can use nudges—small, strategic prompts—to influence teams and employee behavior in ways that benefit both the individual and the organization. The book combines scientific insights with practical applications, offering tools and techniques for leaders to:

• Create awareness of cognitive biases and shortcuts and how they work
• Boost employee engagement and productivity
• Navigate the ethical considerations of behavioral interventions

With case studies and actionable frameworks, Corporate Nudging equips readers with the knowledge to harness the power of behavioral science for sustainable success. Perfect for business leaders, consultants, and anyone interested in the intersection of psychology and corporate strategy.